BOSTON – Thursday, July 21, 2022— On the 50th anniversary of its founding, MASCO today unveiled its new brand identity—the Longwood Collective—under which it is releasing its first White Paper, which details the successes of mode shift in the Longwood Medical and Academic Area (LMA) over the last 30 years, alongside a landmark Transportation Framework that provides guiding principles and tools for evaluating project proposals that impact mobility within and surrounding the 213-acre LMA.

The beginning of January 2016 saw the completion of 730,000 square feet of new development in the LMA.

And that’s just the start.

The number of square feet presently in development is another 886,000. Tag onto that another 1.68 million in the planning process. Growth in and around the LMA is at warp speed.

Clinical, Academic and Residential Developments