On the 50th anniversary of its founding, MASCO today unveiled its new brand identity—the Longwood Collective—under which it is releasing its first White Paper, which details the successes of mode shift in the Longwood Medical and Academic Area (LMA) over the last 30 years, alongside a landmark Transportation Framework that provides guiding principles and tools for evaluating project proposals that impact mobility within and surrounding the 213-acre LMA.
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